A One Stop Solution for success in the Chinese market


We create a clear market entry strategy, handle partner selection, including direct accounts and distributors, and establish sales channels that drive growth. Our focus is on securing sales and delivering results for long-term success in China’s competitive market.

Market (re-) Entry

Market (re-) Entry

Entering China isn’t always the right move. While the market is huge and growing, competition is fierce, and gaining market share can be costly. We help you assess if China makes sense for your business. If the opportunity is there, we develop a market entry strategy with local experts, focusing on niche markets and unique products to drive quicker sales with minimal upfront investment. Our goal is to avoid common pitfalls, saving you time and money while setting you up for success.


Our services:

Market, customer and competitor research

Market, customer and competitor research

Market, customer and competitor research

Market entry strategy

Market entry strategy

Market entry strategy

Landed cost calculation and pricing strategy

Landed cost calculation and pricing strategy

Landed cost calculation and pricing strategy

China business and financial plan

China business and financial plan

China business and financial plan

Board and management team China strategy presentations

Board and management team China strategy presentations

Boardroom China strategy presentations

Case example

A European luxury fashion platform hired us to enter China’s competitive market. We conducted an in-depth market assessment to evaluate demand, analyzed competitor strategies, and identified the best product positioning. We then worked with local experts to create a detailed market entry plan, securing direct partnerships with high-end retailers and key distributors. Our strategy focused on the unique selling points of the brand’s product line, ensuring cost-effective entry and effective brand positioning in China’s luxury fashion market. As a result, the company saved both time and capital while reaching the right target audience.

Case Example

A global fast consumer goods company approached us to help with their market re-entry in China after previous attempts in the mid 2010 to win over the Chinese consumers failed. We reviewed their product portfolio and selected cut through products which had the best sales potential on the market. We created a full business case with a pricing and distribution strategy. We then executed the plan and re-launched the company successfully, building up sales in both food services and retail.

Sales Channel Set-up

Sales Channel Set-up

We help European businesses enter the Chinese market with practical, region-specific sales strategies. Whether you want to build your own sales team or work with local partners, we support you in finding the right agents, distributors, and importers. Our goal is to help you reach your first million euros in sales and set up for long-term growth.

Our Services

Potential local business partner screening

Potential local business partner screening

Potential local business partner screening

Sales channels selection and set-up

Sales channels selection and set-up

Sales channels selection and set-up

Distributor/ agent/ importer selection and management

Distributor/ agent/ importer selection and management

Distributor/ agent management

Local sales team hiring and management

Local sales team hiring and management

Local sales team hiring and management

Pricing strategy and execution

Pricing strategy and execution

Pricing strategy and execution

Your China Sales (Management) Team

Your China Sales (Management) Team

We act as your trusted representative in China, managing operations while your team focuses on other markets. From attending trade shows to negotiating with partners, we ensure strong representation. We also address challenges in key account partnerships, monitor emerging Chinese competitors, and help you stay ahead in the competitive global market.


We act as your trusted representative in China, managing operations while your team focuses on other markets. From attending trade shows to negotiating with partners, we ensure strong representation. We also address challenges in key account partnerships, monitor emerging Chinese competitors, and help you stay ahead in the competitive global market.


Our services:

Onsite negotiation and crisis management

Onsite negotiation and crisis management

Onsite negotiation&crisis management

Trade show attendance and representation

Trade show attendance and representation

Trade show attendance and representation

Key accounts local visits and meetings

Key accounts local visits and meetings

Key accounts local visits and meetings

Hiring and management of your local sales team

Hiring and management of your local sales team

Hiring and management of your local sales team

Competitor tracking and evaluation

Competitor tracking and evaluation

Competitor tracking and evaluation

Case Example

A European synthetic application firm hired us to represent them in China as part of their global expansion. While they had seen success abroad, their business in China faced challenges due to poorly optimized distributor partnerships. We evaluated their existing relationships, renegotiated contracts for better terms, participated in trade shows to boost brand visibility, and gathered insights on emerging competitors. As a result, the company achieved seven-figure sales and established a strong sales pipeline in the Chinese market.


Ready to grow your China business?

Don’t hesitate to get in touch to discuss your China business and needs. We will answer your initial questions and can walk you through our case studies to see how we can better manage and grow your China business.

Ready to grow your China business?

Don’t hesitate to get in touch to discuss your China business and needs. We will answer your initial questions and can walk you through our case studies to see how we can better manage and grow your China business.

Ready to grow your China business?

Don’t hesitate to get in touch to discuss your China business and needs. We will answer your initial questions and can walk you through our case studies to see how we can better manage and grow your China business.