Skip the learning curve:
Leverage our expertise from years of doing business in China
We help Western companies overcome their challenges and achieve concrete results in China. From fixing supply chain issues to setting up sales channels and securing reliable partnerships, we provide hands-on solutions that work. We bridge the gap between European and Chinese businesses.
What to expect when you work with us
We are experts in what we do
We have deep expertise in the Chinese market and a proven track record of getting results. With years of hands-on experience, we know how to overcome challenges and get things done efficiently.
We get our hands dirty
We don’t just give advice—we execute your business projects in China. No empty buzzwords or endless slide decks—just real, hands-on work to get the job done.
We are agile and adjust to your needs
We adapt to your business needs, whether that means scaling up, scaling down, or shifting focus as requirements change. Our agile approach ensures we stay efficient and effective, delivering the right support at the right time—without delays or wasted resources.
With 15+ years in China, we offer a strong foundation to grow your business. Skip the learning curve and leverage our learnings and expertise from years of navigating the Chinese market.
Pieter Verstraete has 16+ years of experience helping Western businesses succeed in China's complex markets. He has managed €10M+ sourcing processes in China from start to finish and built multi-million-dollar sales for European companies. A trusted advisor and media commentator (Bloomberg, De Tijd, Trends), he analyzes Chinese economic developments and authored Forging Smart Deals with China (2019). He holds degrees in China Studies (Ghent University), an MBA (Webster University), and advanced certifications from Vlerick University and Harvard University.
