Services
We offer a one-stop solution for the challenges European companies face when doing business with China. We are a team of seasoned managers who help you build your sales in China, set up and manage your supply chain and run your China-based business.
Projects
With 15 years of experience in China, we’ve worked across industries such as manufacturing, fast moving consumer goods and the chemical industry, directly addressing the specific challenges our clients face, from supplier problems to market entry, compliance issues, and getting partnerships with Chinese firms back on track.
Our Clients
Hear what our clients have to say about their experience working with us and how we’ve supported them in building and managing their business in China.
How we work
What to expect when you work with us?
Transparency
We apply Western project and general management practices to your China projects. We plan milestones, track progress, keep everything on schedule, and provide transparency on your China business. We communicate clearly and directly.
Speed & Agility
Local Expertise
With 15 years of experience in China, we leverage our deep local expertise and work closely with a trusted network of domain experts we've partnered with for many years. This ensures we provide tailored, high-impact solutions for your business.
Our China story
With 15+ years of experience in China, we help Western businesses navigate and succeed in the local market. Led by a European expert, we collaborate with a trusted local team and industry specialists.
Our proven track record includes building and scaling Western businesses in China, solving complex challenges, and seizing strategic growth opportunities.
Meet the Founder
With 16+ years of experience, Pieter Verstraete has helped Western businesses navigate China’s complex markets, bridging cultural and business gaps to drive success. Fluent in Mandarin Chinese, he is a trusted advisor and a frequent media commentator (Bloomberg, De Tijd, Trends), providing expert insights on China’s economy and business landscape.
As the author of Forging Smart Deals with China (2019), Pieter shares proven strategies for thriving in China’s evolving market. His expertise is backed by academic credentials, including a degree in China Studies (Ghent University), an MBA (Webster University), and advanced training in venture capital (Vlerick University) and strategic management (Harvard University, US).
With a trusted local team and deep market knowledge, Pieter has a proven track record of building and scaling Western businesses in China. He specializes in solving complex challenges and unlocking strategic growth opportunities, helping clients navigate risks, seize market advantages, and achieve long-term success.
